Next Generation Wearable Use Cases and their Sensor Platform System Solutions (IDTechEx Wearable USA 2015)

Wearable technologies have only been in the mainstream for 4+ years now and we are already asking the question: "why hasn't it hit the mass market yet"? We'll look at the current feature sets that are not driving widespread adoption and what are the new use cases of the next gen devices that will enable more widespread adoption. We'll discuss how the sensor platform system solutions from InvenSense will deliver some of the next gen context awareness, vital sign monitoring, and power savings necessary to move the market from the early adopter phase to the high volume consumer mainstream. We'll also look into the end-to-end business model for the wearable platform. At InvenSense, we thought if we can help our customers succeed in their wearable cloud business model, we can become more than just a sensor vendor to our customers. We'll discuss how sensor platform system solutions (sensors + SW) will help the OEM with the monetization of their cloud based business model.

Sam Massih is a semiconductor industry veteran with 18 years of experience in establishing, growing, and managing technology based businesses. His entire career has centered around defining and launching new semiconductor product lines targeted at consumer markets such as mobile, tablet, STB, LCD TV, and now wearable technologies. Sam's past adventures has taken him to Maxim, NXP (formally Philips Semiconductor), and Semtech where he's been responsible for establishing and growing analog video, LED, and touch interface businesses, respectively. Sam's most recent challenge has been at InvenSense where he is focusing on enabling the next generation of wearable products in the fitness, smart watch, and smart bands markets. These markets will require more sensor data to drive better lifestyle decisions, provide day-to-day utility, and generate more valuable data for the cloud services. Mr. Massih holds a MBA from the UC Berkeley Haas School of Business, a MSEE from University of New York, and a BSEE from Pennsylvania State University.

InvenSense, Inc. (NYSE: INVN) is the world's leading provider of intelligent sensor system on chip (SoC) for Motion and Sound in consumer electronic devices. The company's patented InvenSense Fabrication Platform and MotionFusion® technology address the emerging needs of many mass-market consumer applications via improved performance, accuracy, and intuitive motion-, gesture- and sound-based interfaces. InvenSense technology can be found in Mobile, Wearables, Smart Home, Industrial, and Automotive products. InvenSense is headquartered in San Jose, California and has offices in Boston, China, Taiwan, Korea, Japan, France, Canada, Slovakia and Italy. More information can be found at www.invensense.com  or follow us on Twitter at @InvenSense.