Practical Issues for Item Level Tagging- Michelin RFID for Tires

Dr Patrick King, Global Electronics Strategies
Michelin, United States


Michelin presentation - updated 5 July*
Michelin audio*

If you already have access, please [Login]
Access can be purchased via IDTechEx Credits

Presentation Summary

  • A single RFID solution for RFID within the tire industry
  • Experience and case studies from Michelin
  • The practical aspects, challenges and opportunities for item level tagging
  • Relationship among the various standards as well as business issues

Speaker CV

Dr. Patrick King is the current leader for global electronics strategies for Michelin. His activities heavily involve external electronics supplier relations as well as product development program support around the world. Prior to joining Michelin Dr. King was founder of Technologies ROI, LLC consulting within the Supply Chain Industry and before that VP. Engineering for Marconi Infochain an ASP and RFID solutions provider.
Dr King has over 20 patents in the fields of Autoidentification, RfID, Imaging, Lasers and Printing.

Company Profile

Michelin manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America ( External Link) employs 23,920 and operates 21 plants in 17 locations.