RFID in action

Mr Tonny V. Gravesen, COO
Container Centralen, Denmark
Sep 30, 2008.


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Presentation Summary

  • Container Centralen, a leading Danish-Dutch provider of returnable transport items, is implementing RFID to track their RTIs in Europe.
  • How to assess the value of using RFID to track dollies and crates in the supply chain.
  • How to implement and roll-out RFID tagging on 3.5 million flower containers, Achieving an industry first.

Speaker Biography (Tonny V. Gravesen)

Tonny Vangsgaard Gravesen, 46, is CEO of Container Centralen A/S with the strategic responsibility for the parent company and 10 subsidiaries. Tonny has worked within Supply Chain Management for 25 years, the last 15 years at strategic level.
He has been employed as CEO and COO in companies in Denmark and abroad, and has undertaken management responsibilities for up to 1,500 employees. The companies have been in the fields of Distribution, Logistics, Service, Trade, and E-commerce. Tonny has been counselling several international companies on the strategic level in outsourcing, primarily to China, and Global Supply Chain set-ups.
Beside this Tonny is member of the Board of Directors in a number of limited companies and foundations.

Company Profile (Container Centralen)

Container Centralen logo
Container Centralen (CC) with around 130 employees worldwide is a Danish/Dutch owned company. More than 23,000 customers in over 40 different countries and about 100,000 users benefit daily from the well-functioning CC Pool System. With more than 30 years experience, CC is the market leader in European solutions for pot plant transportation and display plus related services.
CC uses a retail trade concept based on two principles: CC's acknowledged CC Pool System with 1:1 exchange, together with products of standard dimensions. Full RTIs are simply exchanged for empty and vice versa. This increases the ROI of each RTI, cuts cost due to fewer physical transports of empty RTIs, and consequently also reduces the level of CO2 emissions.
CC's units have been developed to known European standards, and therefore easily fit into automated handling systems. CC takes care of repair and maintenance of the equipment, ensuring that you always have functioning RTIs at hand. With the CC Collection Service, you can even leave it to CC to take care of the return flow of your empty RTIs, leaving you more time for your core business.
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