RFID Industrialization and Application Highlights (RFID Smart Labels USA 2007)

Dr. King is the current leader for global electronics strategies for Michelin. His activities heavily involve external electronics supplier relations as well as product development program support around the world. Prior to joining Michelin Dr. King was founder of Technologies ROI, LLC consulting within the Supply Chain Industry and before that VP. Engineering for Marconi Infochain an ASP and RfID solutions provider. Dr. King past includes a long history of products and achievements in the general field of AutoID in nine vertical industries.

Dr King has over 30 patents in the fields of Autoidentification, RfID, Imaging, Lasers and Printing. He is a member of AIDC 100, AIMGlobal REG and Michelin representative to EPC, contributor RFID for Dummies and recently the 2006 Percival Awardee by AIM Global.

Michelin manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers,

farm equipment, heavy-duty trucks and the space shuttle. The company also publishes travel guides, maps and atlases

covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America

(www.michelin.com) employs 23,920 and operates 21 plants in 17 locations.