Strategic Imperatives For Successful RFID Implementations – Network & RFID Infrastructure (Smart Labels Europe 2005)

Mr Andy Lee, RFID Technology Marketing Manager EMEA
Cisco Systems, United Kingdom
 

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Presentation Summary

  • The role of intelligent IP networks in enabling RFID deployments
  • The challenges of implementing RFID, from standards & regulations to real-life deployment issues

Speaker CV

Andy Lee is Cisco's RFID Marketing lead in EMEA. Andy is responsible for accelerating the adoption of RFID-Ready Networks across Cisco's industry and customer segments. He does this by developing and understanding the market business drivers, creating new value propositions through solution offerings, building marketing plans and partnerships, and leveraging best practices across the region.
 
Andy has over 12 years experience in the marketing of networking solutions. During his five years at Cisco, Andy has held a number of positions including Enterprise Marketing Manager for vertical industries, covering financial services, retail, transportation and manufacturing industry sectors. For a period he also ran Sponsorship Marketing, where he had overall responsibility for Cisco`s brand sponsorship strategy.
 
Before joining Cisco, Andy worked for Intel Corporation in a variety of marketing positions. He is a graduate in Economics from Lancaster University, England, and also holds a Diploma from the Institute of Direct Marketing.

Company Profile

Cisco Systems, Inc. is the worldwide leader in networking for the Internet.

Upcoming Event

Smart Labels USA 2006
Westin Copley, Boston, MA
March 28-29, 2006
 
The fifth event in this series - in previous years over 400 people and 45 exhibitors have attended.