The Internet of Things: Enhancing the Shopper's Journey (Internet of Things Applications USA 2014)

Mr Tony Rodriguez, CTO
Digimarc Corporation
United States
Nov 20, 2014.


Santa Clara 2014 Presentation - Digimarc Corporation*
Santa Clara 2014 Audio Presentation - Digimarc Corporation*

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Presentation Summary

  • The Internet of Things is rapidly evolving to enhance the shopper's journey.
  • It promises to give retailers and brands expansive new ways to deliver relevant information and provide shoppers with increased purchasing intelligence.
  • Customers can immediately access a packaged item's interactive videos, recipe suggestions, special offers, contests and more, from just a simple scan with a mobile device.
  • Digimarc will explore how the Internet of Things drives a wide range of shopper engagement opportunities across every retail marketing touch point throughout the path to purchase while significantly reducing checkout time.

Company Profile (Digimarc)

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Digimarc, based in Beaverton, Oregon, enables business and governments worldwide to enrich everyday living with the means to identify all forms of content, including audio, video and imagery. We develop solutions, license intellectual property and provide development services to global business partners across a wide range of industries. Digimarc holds a large and growing intellectual property portfolio that spans the breadth and depth of innovation in digital watermarking and content identification. To learn more, visit
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