Game Changing User Interface Through "Zoned Haptics"

Mr Dirk Schapeler, CEO
ViviTouch | A Bayer Brand
United States


ViviTouch | A Bayer Brand (Mr Dirk Schapeler) - Audio Presentation*

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How do hardware manufacturers differentiate their consumer devices from competitors that have seemingly similar performance and features? It all comes down to the user experience and how the user feels while interacting with the device. Haptic feedback plays a major role in creating a user interface that is much better than today's standard, especially for complex menu structures or games. ViviTouch High Definition (HD) Feel translates virtually unlimited sensations into a versatile language of feedback in the palm of the hand so you actually feel what you see and hear—explosions, crashes, aerial battles, the stretch of a slingshot or the smooth roll of a pinball. New generation printed ViviTouch technology will allow direct and localized haptic contact with the actuator. For the first time, we will be introducing a truly breakthrough way to engage with haptics, thereby allowing this technology to become a new tool for designers to create innovative mobile products.

講演者の経歴 (Dirk Schapeler)

Dirk Schapeler is Vice President Digital Health US at Bayer. He previously served as Head of Bayer's LifeScience iHUB innovation center that he founded in Silicon Valley in 2015. An engineer in electronics and mechanics he studied in Karlsruhe Germany. Dirk previously served as the CEO of Bayer's ViviTouch subsidiary Artificial Muscle Inc. in Sunnyvale. He is a co-inventor of electro active polymers and owns more than 13 patents. He has been working in Automotive, Material Science and Healthcare for almost 2 decades in the US, Germany, France and Mexico. In his current role he focuses on the digitalization of the pharma, consumer care and crop science industry.

会社紹介 (Artificial Muscle Inc.)

Artificial Muscle Inc. logo
ViviTouch®actuators, developed by Bayer MaterialScience LLC, produce a one-of-a-kind cinematic sensation that bridges the senses of seeing, hearing and feeling. ViviTouch HD Feel is used in mobile phones, gaming controllers and tablets to bring High Definition feel to the entertainment experience. ViviTouch 4D Sound headphones can make sounds come alive by amplifying the experience of hearing.
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