Sports Wearable Revolution: The Journey Into Hardware Territory (from concept to market) (Wearable USA 2018)

Mr Jerome Lacote, CEO
United States


USA 2018 (pdf) Presentation - IDTechEx*

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Speaker Biography (Jerome Lacote)

Jerome Lacote is a Visual and Experience Designer, Developer and Entrepreneur.
He designed engaging UX for award winning video games for companies such as Rockstar Games, Activision and Disney. He has a long experience in Graphic Design, Web Design, Print Design and Motion Graphics; he worked as an art director for various agencies. He also founded and lead the design studio "The New Buro".
He worked on visual identities, branding or advertising campaigns for many major brands (Take2 Games, Adobe, IBM, Orange Telecom, Cartier, Guerlain, Diesel, Adidas, TF1). He now innovates at the intersection of sports and technology.