Enabling Merchandize Visibility- use of RFID in Retail (RFID Europe 2011)

Mr Pankaj Shukla, Director, RFID Business Development
Motorola Solutions
United States

Presentation Summary

  • Why is RFID gaining momentum in Retail?
  • How is RFID use improving visibility of merchandize?
  • Retailers pain points
  • Benefits gained by use of RFID

Speaker Biography (Pankaj Shukla)

Pankaj Shukla is Director of Business Development for RFID at Motorola. He is responsible for RFID market development for Europe and Middle East. Pankaj has over 20 years of experience in Satellite and Wireless communications and has been involved in RFID product and market development for last eight years. He has previously worked for GTE, Hughes Network Systems and Air Land Systems. Pankaj holds a Bachelor's Degree in Electronics & Communications Engineering and Masters Degree in Electrical Engineering.

Company Profile (Motorola Solutions)

Motorola Solutions logo
Motorola helps businesses gain increased visibility through automation with an innovative portfolio of RFID readers and antennas for inventory, supply chain and asset management applications. Our comprehensive offering includes a business and industrial line of fixed, handheld and mobile RFID readers that simplifies deployment, lowers costs and maximizes return on investment. A leading provider of mission-critical communication products and services, Motorola extends the value of your RFID solution with a mobility portfolio that includes wireless infrastructure, advanced data capture and mobile computing products.
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