Mr Dirk Schapeler, CEO
ViviTouch | A Bayer Brand
ViviTouch | A Bayer Brand (Mr Dirk Schapeler) - Audio Presentation*
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How do hardware manufacturers differentiate their consumer devices from competitors that have seemingly similar performance and features? It all comes down to the user experience and how the user feels while interacting with the device. Haptic feedback plays a major role in creating a user interface that is much better than today's standard, especially for complex menu structures or games. ViviTouch High Definition (HD) Feel translates virtually unlimited sensations into a versatile language of feedback in the palm of the hand so you actually feel what you see and hear—explosions, crashes, aerial battles, the stretch of a slingshot or the smooth roll of a pinball. New generation printed ViviTouch technology will allow direct and localized haptic contact with the actuator. For the first time, we will be introducing a truly breakthrough way to engage with haptics, thereby allowing this technology to become a new tool for designers to create innovative mobile products.
Speaker Biography (Dirk Schapeler)
Dirk Schapeler is Vice President Digital at Bayer LLC based in San Jose, CA and leads the BETS team. BETS's (=Bayer Emerging Technology Solutions) focus is on connecting with small and large technology companies to establish partnerships, new products and service offerings and create new revenue streams in lifesciences. The team includes data scientists, business model experts and physicians. Ideas and technologies can be bold and risky as long as they represent a major opportunity for Bayer in the 3-5 year time horizon.
Dirk previously served as Head of Bayer's LifeScience iHUB innovation center that he founded in Mountain View in 2015. Prior to that he served as the CEO of Bayer's ViviTouch subsidiary Artificial Muscle Inc. in Sunnyvale. An engineer in electronics and mechanics he studied in Karlsruhe, Germany.
Company Profile (Artificial Muscle Inc.)
View Artificial Muscle Inc. Timeline
ViviTouch®actuators, developed by Bayer MaterialScience LLC, produce a one-of-a-kind cinematic sensation that bridges the senses of seeing, hearing and feeling. ViviTouch HD Feel is used in mobile phones, gaming controllers and tablets to bring High Definition feel to the entertainment experience. ViviTouch 4D Sound headphones can make sounds come alive by amplifying the experience of hearing.