A Trillion Reasons Why FlexLogIC™ Will Revolutionise NFC (Printed Electronics Europe 2018)

Dr Richard Price, CTO
United Kingdom


Europe 2018 Presentation - PragmatIC*
Europe 2018 Audio Presentation - PragmatIC*
Europe 2018 Video Presentation - PragmatIC*

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Presentation Summary

An increasing number of brands are experimenting with NFC and experiencing impressive customer engagement and return on investment from their marketing campaigns. But in order to move from these pilot programmes to mass market roll out with electronics embedded in every product, a paradigm shift in cost is required. PragmatIC will describe how its new FlexLogIC™ fab-in-a-box has changed the way in which connectivity solutions are manufactured, creating a distributed and scalable production model for FlexICs and therefore NFC tags.

Speaker Biography (Richard Price)

Dr Richard Price is co-Founder of PragmatIC and has over 20 years' experience in technology commercialisation, focusing on printed electronics, process and materials. Richard has a BSc and PhD in Chemistry (Dunelm), specialising in organometallics, and has led PragmatIC's development of FlexLogIC and FlexIC. He is inventor/co-inventor on >25 patent families.

Company Profile (PragmatIC)

PragmatIC logo
PragmatIC is a world leader in ultra-low-cost flexible electronics, enabling the potential for trillions of smart objects that can engage with consumers and their environments. Our unique technology platform delivers flexible integrated circuits (FlexICs) that are thinner than a human hair and can be easily embedded into everyday objects. PragmatIC's solutions provide the opportunity to add new functionality, as well as extending proven applications such as RFID and NFC into mass market use cases previously prohibited by the cost of traditional silicon ICs. Our novel, differentiated products are being adopted by a growing base of global companies across diverse markets, including consumer goods, games, retail, pharmaceutical and security sectors. PragmatIC's first product family, the ConnectIC® series of RFID FlexICs was launched in February 2019. Within 2 months we received orders for over 20 million units from customers in Europe, North America and Asia, endorsing it as the ideal solution for introducing connectivity into mass market applications. PragmatIC is headquartered in Cambridge, UK, with our first billion-unit production facility in Sedgefield. Shareholders include Cambridge Innovation Capital, Arm and Avery Dennison.
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