Brand building in fast moving consumer goods (FMCG) through smart packaging (Intelligent and Smart Packaging 2005)

Dr William Connolly, Senior Scientist, Corporate Packaging Department,
Procter & Gamble, UK


Procter & Gamble Presentation - b/w*
Procter & Gamble Presentation - col*

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  • Meeting changing consumer requirements in the retail environment
  • Enhancing product delivery and performance through smart packs and devices
  • Technology needs of the FMCG industry

Company Profile

Procter & Gamble was founded in 1837 by Cincinnati candle and soap manufacturers William Procter & James Gamble. The P&G community now consists of nearly 98,000 people working in almost 80 countries worldwide supplying products and services of superior quality and value to consumers in 140 countries.
Constant innovation and dedication to R&D has resulted in significant innovations over the years in business areas as diverse as personal beauty, household laundry and pet nutrition. Our company has one of the largest and strongest portfolios of trusted brands, including Pampers, Tide, Ariel, Always, Pantene, Bounty, Folgers, Pringles, Charmin, Downy, Iams, Crest, Actonel, and Olay. Sales in the 2003-2004 financial year topped $51bn with a net income of $6.4bn.

Speaker CV

Will Connolly originally trained as a materials scientist, receiving his B.A. in 1996 and Ph.D. from the University of Cambridge in 1999. His thesis, in collaboration with Pilkington Glass, focussed on developing solid state sensors for high-temperature sulphur detection.
In 200 he joined Procter & Gamble's Household care packaging team at their Brussels Innovation Centre in Belgium and was part of the core team that transformed the global packaging of the Fairy / Dawn brand, taking sales to approaching 1bn bottles per year. In 2002 he transferred to P&G's Rusham Park Technology Centre in the UK to join the upstream corporate packaging group. This role involves cross-brand support to the different global business units as well as technology scouting in areas as diverse as biodegradable materials and smart packaging.