Campus-based Real-time Location Systems Market (Active RFID Summit 2005)

Yankee Group senior analyst Marcus Torchia facilitates actionable product and market decisions for buyers and sellers in the emerging enterprise mobility space. He analyzes the strategic interplay that develops between technology readiness, market development and individual business needs, and the relationships between value chain players that create opportunities. Marcus focuses on emerging enterprise wireless/mobile application areas, including strategic WLAN initiatives, remote asset management, machine-to-machine communications, and enterprise location aware applications.-

 

Prior to joining the Yankee Group, Marcus worked for Nokia Research Center's venturing arm, where he managed incubation activities for the U.S. market. He has extensive experience in business case development, market entry strategies, and product development. He served as president of Delocus, a wireless location-based services startup serving the SMB market. Additionally, Marcus worked for Openwave Systems, Lernout & Hauspie Speech Products, and MCI Wireless in product management, quality assurance and account management positions, respectively.

 

Marcus earned a B.A. Economics from the University of Rhode Island and an M.B.A from Olin Graduate School of Management at Babson College.

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