Mr Samuli Strömberg, Vice President Marketing
UPM Rafsec, Finland
UPM Rafsec presentation - updated 5 Jul*
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UPM Rafsec develops and manufactures high-quality RFID (radio frequency identification) tags used in e.g. product identification and supply chain management. Established in 1997 UPM Rafsec is a world leading RFID tag manufacturer and a pioneer of the EPC (electronic product code) standard, specialized in high-quality, high-volume production. The company is headquartered in Tampere, Finland and in addition, UPM Rafsec has sales offices in the USA, Netherlands, Germany, China, Japan and Singapore. UPM Rafsec belongs to UPM's Labelstock Business. UPM is one of the world's leading producers of printing papers and the clear market leader in magazine papers. The Group's sales in 2004 were nearly EUR 10 billion, and it has over 33,000 employees. UPM's shares are listed on the Helsinki and New York stock exchanges.
Mr Samuli Strömberg joined UPM Rafsec in 1998 and he has been involved in the company's RFID activities from the beginning. Within UPM Rafsec he has worked in R&D, Technology development and sales & marketing. He also holds numerous patents in the field of RFID technology.