Digital Out-Of-Home Advertising: Show Me Good Products (Printed Electronics and Photovoltaics Europe 2011)

Mr Eric Penot, Digital Media Director
JCDecaux
France
 
Apr 05, 2011.

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Presentation Summary

  • JCDecaux Presentation
  • Out-Of-Home Advertising - What is it?
  • Digital OOH, a revolution?
  • DOOH products, the Status Quo.
  • DOOH products: hopes for the future (needs)

Speaker Biography (Eric Penot)

Eric Penot has been the JCDecaux Digital Media Director since April 2009. His role is to define the Digital strategy and to coordinate and promote the development of Digital in the Group worldwide.
 
Prior to this, he was the CIO of JCDecaux North America, Inc for 10 years. He has prepared JCDecaux to lead the Digital revolution in the North American Out of Home advertising industry.
 
Prior to JCDecaux, Eric Penot was the Director of IT for Havas Regies in France, a Subsidiary of Vivendi, in charge of the advertising commercialization for the 10 largest French local newspapers. Eric Penot has also worked 6 years as a consultant for Cap Gemini in France.

Company Profile (JCDecaux)

JCDecaux logo
JCDecaux is the world's largest Out-of-Home advertising company with sales of $4 Billion in 2016. Reaching relevant audiences in over 75 countries. With sector-leading expertise and solutions, JCDecaux helps brands build meaningful interaction and scalable brand communication with their consumers around the world.
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