Creating Wearable Tech That Customers Want (And Will Use For A Long Time!) (Wearable USA 2018)

Dr Geoffrey Alan Gray, Founder
HEELUXE
United States
 

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Presentation Summary

This is for everyone that has struggled in the transition from the idea phase to product phase with wearable tech. Dr. Gray's unique experience with B2B and consumer focused wearables will provide an exciting strategies to identifying your customer, developing the best technology offering for their needs, and scaling the tech for the future.

Speaker Biography (Geoffrey Alan Gray)

Dr. Geoffrey Alan Gray is the founder of Heeluxe, Inc., a footwear testing company set on making batter shoes for everyone in the world.
He is also the brains and lead designer for Heeluxe's innovative "on-body" testing equipment. Years of working to rehab top professional and amateur athletes for foot and ankle injuries gave Geoffrey the insight to realize the lack of, and need for anatomically correct foot related products on the market. Thus in 2009 he founded Heeluxe, and has been committed to designing and researching state-of-the-art foot and ankle solutions to help the general consumer and athlete alike deal with foot pain, optimize comfort, improve athletic performance. While consumers benefit from having excellent product, Heeluxe has helped footwear brands improve online reviews, reduce returns, and launch new technologies that went on to immensely successful product lines.

Company Profile (HEELUXE)

HEELUXE logo
Heeluxe is a shoe testing lab based in Santa Barbara, CA, that works to help footwear brands make better shoes. Through utilization of new technologies, many developed in house, we are able to complete full research studies in 2 weeks. Heeluxe's systems for analyzing fit, comfort, cushioning, and durability of shoes are utilized by over 45 brands world wide that create a variety of shoe products, "from high heels to hiking boots."
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