Electrolux and RFID (RFID Smart Labels USA 2006)

Claudio Cenedese, 47 years old, works at Electrolux Home Products Italy and runs the Electronic Primary Department in two sites: Italy and Russia.

 

In Electrolux Primary Development is the systematic testing of new technologies, marketing concepts or production methods for the eventual creation of new or next generation products, production processes and marketing. The purpose of Primary Development is to reduce uncertainties concerning technology, customer demands, feasibility, time and cost before Product development projects are started.

Claudio has spent most of his career in Electrolux collecting different experiences in the field of R&D before to reach his actual position.

The Electrolux Group is the world's largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chain saws, lawn mowers, and garden tractors.

 

In 2005, the Group had sales of around SEK 129 billion and approximately 69,500 employees. Every year, customers in more than 150 countries buy more than 55 million Group products for both consumer and professional use under famous brands such as Electrolux, AEG-Electrolux, Zanussi Frigidiare, Eureka, Flymo and Husqvarna.

 

Every second, two people somewhere in the world, buy a product from the Electrolux Group. Every minute of every day, the Electrolux Group plays an important part in the lives of millions of people around the world. Making those lives easier, more comfortable, more enjoyable and more fulfilling, based on the insight that true innovation starts by understanding consumer needs and aspirations