Mr C Robert Pedraza, Chief Strategy Officer
Conventional Li-ion batteries have technical limits that constrain its use in several e-mobility segments. We will discuss the concept of "power" vs "energy" batteries in mass transit and commercial vehicles, examine the four primary performance characteristics that differentiate an
LTO "power" battery from Li-ion, consider the highly competitive OPEX and TCO pricing models for the targeted e-mobility segments.
Speaker Biography (C Robert Pedraza)
Robert is responsible for EnerBlu's overall strategic direction globally along with operational responsibility for the firm's recently launched India business unit. He is tasked with leveraging EnerBlu's low-cost high performance LTO battery technology inside the company's portfolio of advanced energy storage solutions to introduce and penetrate e-mobility, utility-scale renewables integration, micro-grid and C&I stationary power market segments. Previously as Vice President, Executive Officer of Altairnano, the pioneer in LTO based rapid charge batteries for electric buses and utility scale storage for frequency regulation, he led global expansion targeting Central America, Europe and China. Mr. Pedraza was responsible for the firm's corporate strategy & financing, lead the Global Sales & Marketing Team that commercially introduced rapid-charge batteries in electric vehicles. He led the M&A effort to sell controlling interest of the company to Canon Holdings (Hong Kong) parent of Yintong Energy of Zhuhai, China.
Previously, Robert was the Founder of Tigre Trading, an institutional equity trading boutique providing trade execution services to long/short strategy hedge funds. Additionally, he raised capital for two private investment partnerships, Intrinsic Value Micro-Cap Activist Strategy and a Multi-Factor Mean Reversion Global Statistical Arbitrage Strategy. Earlier in his career he held senior sales roles with Fidelity Institutional Investment Services, Alliance Capital and Prudential- Bache Securities. He is a graduate of Lehigh University, BS Business & Economics, and was recipient of the Leonard P. Pool Memorial Prize.
Given Robert's broad set of advanced battery, capital markets and entrepreneurial background he has unique view on the development of markets for innovative energy storage solutions.
Company Profile (Enerblü)
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EnerBlü, Inc. is a vertically integrated developer of high-power, energy storage and e-mobility that also focuses on microgrid energy storage solutions for use in military, utility-scale renewables integration, industrial and commercial applications, and medium-duty trucks and buses.
Leveraging our proprietary, high-power, lowest manufacturing cost Lithium Titanate ("LTO") cells with power electronics and lightweight vehicle technologies, we deliver transformative solutions. The significant manufacturing cost reduction removes the existing price roadblock and spurs the adoption of LTO high power batteries in place of other chemistries that are less suitable for power applications, along with a highly competitive CAPEX and TCO pricing model.