Overcoming RFID's packaging challenges (Intelligent and Smart Packaging 2005)

Mr Jamshed Dubash, Dir. of Technology, Auto-ID Global Value Chain
Gillette, United States
 
 

Summary

  • Technical challenges of placing tags on packs
  • Steps taken to address foil and metal pack content to achieve an acceptable signal
  • Design and material issues
  • Practical steps at troubleshooting RFID tag placement problems

Company Profile

Gillette is a global market leader in nearly a dozen major consumer products categories principally in the grooming, alkaline battery and oral care business.