Printed Displays and RFID (RFID Smart Labels USA 2007)

 

A spin-out from The Dow Chemical Company, Aveso has developed breakthrough printed electronic display technology that makes it practical for the first time to integrate displays into high-volume, ISO-compliant card applications. Aveso displays place reader functionality directly on the card itself, enabling a range of easy-to-use, affordable cardbased solutions for the financial, security and enterprise markets. Unlike standard glassbased LCD displays, which are too thick and too fragile for card integration, Aveso's plastic displays are packaged in an inlay format half the thickness of a standard credit card. The company's display devices are designed for integration into the global card manufacturing base and can be scaled cost-effectively in the hundreds of millions to billions of units.

 

An original founder of the business, de Rotstein led the new business growth effort at The Dow Chemical Company responsible for developing and commercializing Aveso's electrochromic display technology. As general manager of the business, she led the venture capital fundraising efforts that resulted in the spin out of the business from Dow in 2004. Prior to Dow, de Rotstein held executive positions in the consumer publishing sector, including Director of Marketing for The Chicago Sun-Times and Vice President North America for The Jerusalem Post.