Printed Electronics and Consumer Packaged Goods: Adding value to the "Moments of Truth" (Printed Electronics USA 2012)


Mr Inês Henriques, CEO
Ynvisible
Portugal
 
Dec 06, 2012.

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Presentation Summary

• A look at trends in pervasive computing and how this is touching CPG brands.
• Enhancing consumer goods with printed intelligence.
• Examples of work by Ynvisible.

Company Profile (Ynvisible)

Ynvisible logo
Ynvisible develops and markets interactive solutions for everyday printed items. The company is a spin-out from YDreams, an internationally leading interactive solutions provider to world renowned consumer brands. Ynvisible was established with the vision to bring everyday objects and surfaces to life, making them more useful and enjoyable to people. Ynvisible adapts functionalities familiar to consumers from on-line / digital experiences and applies these to physical objects and environments. Technologically Ynvisible combines printed electronics with traditional electronics and printing. The company provides design services focused on the CPG value chain, and develops and commercializes proprietary interactive printed graphics solutions based on electrochromics.
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