RFID in China (RFID Smart Labels USA 2007)

Edward is a Chinese entrepreneur who was named as one of the pre-eminent IT entrepreneurs for Tomorrow by Time magazine both in 1988 and 1998. Edward has already achieved great success with Sparkice Inc and has now turned his attention to the RFID space in China, having been appointed to the China Auto-ID committee and as President of the RFID China Forum.

 

As Founder and CEO, Edward Zeng is positioned to create a bright future for Sparkice and its clients. Recognized as one of China's preeminent "entrepreneurs" by TIME magazine and named as a Global Leader of Tomorrow by the World Economic Forum in 1998, he drives the overall direction of the company as Chairman of the Board of Directors and Executive Committee.

 

Zeng served as visiting Professor at Tsinghua University business school while working with a number of central government departments on China IT and e-commerce policy. He has authored and contributed to numerous books and papers, including "E-commerce Theory and Practice in China", a bestseller in 2000, as well as "China e-commerce Blue Paper 2001". Zeng is a frequent speaker on the topic of e-commerce in China, having presented at notable conferences such as the APEC Summit, Fortune Forum and World Economic Forum.

Sparkice Lab Inc., US (as part of Sparkice Group with international financial and strategic investors such as HSBC, METRO AG, REWE, SOFTBANK), has its major operations in China and is China's leading RFID integrated Solutions Provider with a global reach. Sparkice Lab Inc. is the first mover position in Animal Tracking by providing RFID Tag, Reader, Middleware and DataSync in one stop.Also Sparkice Animal Tracking project had been awarded as China RFID national pilot by State Council Golden Card Office in May 2006.Sparkice Lab is the end-to-End RFID Solution Provider & Data Portal. Currently Sparkice focuses on RFID horizontal data syncronisation and is China's Leader in Identification Using RFID.