The application of structural packaging design principles to intelligent and smart packaging (Intelligent and Smart Packaging 2005)

Mr Steve Kelsey, Strategic Innovations Director
Pi3 Design, United Kingdom
 

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Summary

  • How to capture emergent technology and consumer insights within global brand and product development programs
  • Consumer and environmentally aware packaging: how to design for the individual consumer
  • What consumers want from active packing: some projections
  • How smart packaging can add brand value: creating real brand magic
  • How active packaging can increase premium rather than reduce cost

Company Profile

Pi3 creates innovative packaging construction designs for blue chip FMCG and over the counter (OTC) companies.

Speaker CV

As one of the co-founders of PI³ in 1984, Steve has run numerous global innovations projects for multinational companies.
 
While Strategic Innovation Director for the PI³, Steve has achieved numerous industry awards for design and innovation, accolades spanning two decades resulting in an Innovator of the Year award in 2004.
 
Steve has been responsible for breakthrough innovation for blue chip brand owners including Allied Domecq, P&G, Johnson & Johnson, Shell, Diageo, Akzo Nobel, Nestle, GSK, Reckitt Benkiser, Syngenta and Wrigley's.
 
Steve is also advisor to the London Institute design colleges (including Central St. Martins School of Art and Design) and a member of the British Design and Art Directors Association.