The demand for RFID Smart Labels

Mr Mike Liard, RFID Practice Director
Venture Development Corporation, United States


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Presentation Summary

With RFID smart label technology being tested and evaluated in a number of vertical and application markets at a growing rate, new and exciting uses for the technology are emerging. Mr. Liard will offer market size estimates for demand by vertical market and application. And, the value proposition for RFID in unique to each application/ installation environment, with three main levels to RFID deployment. Mr. Liard will explain each level and offer primary examples and market trends to support them. The levels are as follows:
  • Level I: Object Visibility - providing a 'glass pipe' view into an environment, organization, or supply chain;
  • Level II: Object Security - the safety and authenticity of an object, asset, or item as well as the security of the data associated with the tagged object, asset, or item; and
  • Level III: Object Quality - the condition or state of the object, asset, or item.

Speaker CV

Michael Liard is Practice Director for VDC's AIDC/RFID group where he has been following the AIDC/RFID market for more than 5 years. Michael's core expertise is in RFID technology.
Michael's recent research includes:
  • The Global Markets and Applications for Radio Frequency Identification (RFID) (2001, 2002, 2004, 2005) covering: transponders, contactless smartcards, Transponder ICs, Readers, Reader ICs, Printer/Encoders, Software, and Services
  • The Global Market for RFID Middleware Solutions (2004)
  • The Global Markets for AIDC Application Software (2003) covering:
- Label Generation and Direct Marking/Coding Software
- Warehouse Management Systems Application Software
- Field Force Automation Application Software
  • The Global AIDC Industry Planning Service (2000-2004)
  • The US Market for Retail Automation Equipment and Systems (2002, 2004).
His current project is the RFID Business Planning Service 2005. He has contributed to and has been cited in various industry trade press and national publications (for RFID-related topics) including, The New York Times, USA Today, Canadian Business, Executive Technology, Business Solutions Magazine, SCAN:DCR, EETIMES, Frontline Solutions,, CFO Magazine, Global ID Magazine, and ID World.
Michael has also been a speaker at a number of industry-related conferences, including:
  • IQPC Supply Chain RFID 2003 and 2004 (Chairperson)
  • RFID Journal Live! 2004 and 2005
  • RFID World 2004 and 2005
  • Frontline Expo 2002, 2003, and 2004
  • SmartLabels USA 2002, 2005
  • Frontline Solutions Europe 2002
  • Mid-Hudson Valley APICS Meeting 2004 (Keynote)
  • Managing Automation Magazine Webcast 2004
  • International Marking Institute (IMI) Thermal Printing Conference 2002
Michael was also the only industry analyst that attended the November 2003 Wal-Mart Supplier Meeting.
Prior to joining VDC, Michael was employed by Accenture (formerly Andersen Consulting) in their Organization and Human Performance practice where he gained the necessary tools to strive within a demanding consulting environment. As an analyst with Accenture, Michael had the opportunity to strategically assist his clients in building their future businesses.
Michael graduated Summa Cum Laude from Providence College (Rhode Island, USA) where he studied Political Science (major), Business, Marketing, Finance, and Economics (minors).

Company Profile

VDC is a technology market research and strategy firm. The company was founded in 1971 by graduates of the Harvard Business School and the Massachusetts Institute of Technology. We have over 30 years of experience in providing market research, strategic analysis and consulting services to technology companies worldwide.