The Promotional Marketing Landscape & Printed Electronics (Printed Electronics USA 2012)


Mr Warren Kronberger, R&D Director
The Marketing Store
United States
 
Dec 05, 2012.

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Presentation Summary

  • Present Technology in Promotions
  • Challenges in the Marketplace
  • Opportunities for Printed Electronics

Speaker Biography (Warren Kronberger)

As Director of Research and Development at The Marketing Store Worldwide, Warren Kronberger leads research and guides product development for consumer products, toys and promotions. Prior to The Marketing Store, he served as Engineering Director for an R/C model airplane kit manufacturer. His areas of expertise include finding and adapting new technologies and working with technology holders, IP, and licensing partners. His focus is bringing new technologies to a state of commercial readiness to fit appropriate business models and client needs. Kronberger is a graduate of St. Josephs College and attended Tri-State University in Fine Arts and Engineering.

Company Profile (The Marketing Store)

The Marketing Store logo
As one of the largest brand activation agencies in the world, The Marketing Store creates connections that count - tangible interactions that engage people, influence purchase and build brands. The Marketing Store's areas of expertise include youth and family marketing, digital, direct, CRM and loyalty marketing programs, consumer promotions (premiums, experiential, games/contests/sweeps), and shopper marketing. The Marketing Store has offices in twelve countries across the globe. Clients include McDonald's, Nissan, Coca-Cola, Shell Oil and InterContinental Hotels. The Marketing Store is part of the HAVI Group, a privately held company headquartered just outside Chicago with over 8,000 employees serving 100 countries worldwide. Visit themarketingstore.com for more information.
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