The Role of the 100% Readable Tag in the RFID Marketplace

Mr Stan Drobac, VP - RFID Applications
Avery Dennison, United States


Avery Dennison presentation - updated 5 Jul*
Avery Dennison audio*

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Presentation Summary

As the demand for RFID technology grows, so does the speculation as to when and how this technology might be successfully implemented. This session will explain how the development of a high-performance RFID tag will fulfill the promise of RFID Technology in Supply Chain Applications. We will discuss the challenges that RFID media suppliers have encountered, how they are being overcome, and what 100% readability will mean to the future success of this market.

Company Profile

Avery Dennison is a Fortune 500 company, based in Pasadena, California, USA, with sales of US$5.3 billion in 2004. The company is a global leader in pressure-sensitive technology and an innovator in self-adhesive solutions for consumer products and label materials. Avery Dennison develops, manufactures and markets a wide range of products for the consumer and industrial markets.
Avery Dennison has a proven track record in RFID through numerous trials and commercial applications. The company is recognized as a leader in innovative RFID label technology, is an approved carton label provider for Wal*Mart and is the RFID solutions partner in Metro Group's Future Store Initiative and Innovation Centre. Avery Dennison designs and manufactures RFID labels and tags compliant with international standards and has developed a variety of RFID labels that offer superior performance with many materials, including metals and liquids, substances that often cannot be tagged successfully with conventional labels. The company's manufacturing infrastructure already produces billions of electronic labels each year and is being adapted for RFID to support the volumes required for upcoming implementations.

Speaker CV

Stan Drobac is vice president of RFID applications at Avery Dennison, responsible for RFID product development, applications engineering, sales and marketing. Prior to joining Avery Dennison in 2002, Drobac was vice president of sales and marketing at Alien Technology. Previously, he served in key marketing, technical and operational positions at Flextronics, nCHIP, AMD and Fairchild Semiconductor. Drobac holds a B.S. in electrical engineering from MIT and an M.B.A. from Harvard University.