Understanding RFID technology and what to consider for a successful implementation (Smart Labels Europe 2005)

Mr Florian Jungmeier, Director of Marketing and Sales
Avery Dennison Deutschland Gmbh, Germany
 

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Presentation Summary

Understanding RFID technology and what to consider for a successful implementation: a practical demonstration of tagging
 
  • The current status on RFID standards, production and adoption in the markets
  • Exploring RFID frequencies
  • Demonstrating tags on various materials, and different set-ups on RFID infrastructure (reader and antenna)
  • The RFID implementation

Company Profile

Avery Dennison is a Fortune 500 company, based in Pasadena, California, USA, with sales of US$5.3 billion in 2004. The company is a global leader in pressure-sensitive technology and an innovator in self-adhesive solutions for consumer products and label materials. Avery Dennison develops, manufactures and markets a wide range of products for the consumer and industrial markets.

Speaker CV

Florian D. Jungmeier, Director Marketing & Sales, RFID Division Europe
 
Florian joined Avery Dennison in 1996 as a product manager for Avery Zweckform Office Products in Germany. He held positions of increasing responsibilities in business development and strategic management. Promoted to Director Marketing and Sales EMEA in the Printer Systems Europe Division in 2002, he initiated and led various programs to successfully re-position and grow the business. Subsequently he has gained a deep understanding of the identification market and its applications, recently supporting and answering the demand for efficient supply chain and RFID requirements around the Metro mandate.
In Avery Dennison's RFID Europe Division, Florian is responsible to drive the European business and establish Avery Dennison as a valuable partner for RFID label solutions to our business partners.

Upcoming Event

Smart Labels USA 2006
Westin Copley, Boston, MA
March 28-29, 2006
 
The fifth event in this series - in previous years over 400 people and 45 exhibitors have attended.