Augmented Reality for Animals - the Next Step for AR Headsets

Dr Charlotte Coles
Augmented Reality for Animals - the Next Step for AR Headsets
The newest toy for dogs is a high-tech augmented reality headset. The googles, recently displayed by the US Army, are designed to allow the dog handlers to give the animal signals and directions safely out of harm's way if they are scouting for hazardous materials. The technology is made by Command Sight and managed by the US Army Research Laboratory.
With AR providing many benefits for hands-free work for humans, augmented reality headsets for dogs and other animals are a new and beneficial application of the immersive technology. Although the current technology is wired, it showcases the future applications for augmented reality headsets. AR/VR technologies are one key area of IDTechEx's research, with forecasts of the market growing to over $20bn for AR headsets alone.
IDTechEx has two reports on the AR/VR and MR market. These are "Augmented, Mixed and Virtual Reality 2020-2030" and "Optics and Displays in AR, VR and MR 2020-2030"; they provide a detailed overview of this sector.

What is Augmented Reality/Mixed Reality?

Different companies have different naming classifications for their products. Some call their products mixed reality or merged reality, even though the superimposed images do not interact spatially with the real world; some replace augmented with applied reality. Some companies call their product augmented reality when the product has an opaque video display and, therefore, does not 'augment' the real world.
There are typically two terms for spatial reality devices where the user can see the real world.
− Augmented reality (AR). These devices overlay digital content on top of the real world.
− Mixed reality (MR). These devices add superimposed digital content that superficially interacts with the environment in real-time.
Different headsets fulfil different requirements - but most augmented and mixed reality products currently cater to an enterprise audience over a consumer market, however this will change in the future. With improvements in technology and design, augmented reality and mixed reality will continue to grow to a market of over $20bn by 2030.

What will I learn from the report "Augmented, Mixed and Virtual Reality 2020-2030"?

The report "Augmented, Mixed and Virtual Reality 2020-2030" covers the key markets of the future: the AR/VR/MR market. VR, MR and AR products are used in many different settings, for example for day-to-day workflow management and on production lines. This market, which IDTechEx forecasts to be over $30bn by 2030, will impact many different industries, and future innovations will continue its growth in the wearables market. The report reviews and analyzes over 100 products and details of over 80 companies to create clear and detailed conclusions about the future of this market.

What will I learn from the report "Optics and Displays in AR, VR and MR 2020-2030"?

The report "Optics and Displays in AR, VR and MR 2020-2030" offers a concise overview of the markets of optics and displays in both the AR/MR and VR technologies. It includes the forecasts for both the optical and display markets in AR/MR and VR markets. The current state of these markets is discussed and analyzed with long-range forecasts from 2020-2030 for revenue and volume by technology in: AR/MR Optics, VR Optics, AR/MR micro-displays, VR micro-displays.

What is the impact of COVID-19?

COVID-19 has put the spotlight on this hands-free, interactive technology, and it is unlikely that this focus will move for some time. There will be a need for this technology in many new use cases, which previously did not require hands free or remote capabilities.
For a complete overview of this industry, please refer to the IDTechEx reports, "Augmented, Mixed and Virtual Reality 2020-2030" and "Optics and Displays in AR, VR and MR 2020-2030". These reports fall within the Wearables portfolio, which covers haptics, wearables, hearables, and other similar devices. Find out more at
IDTechEx guides your strategic business decisions through its Research, Consultancy and Subscription products, helping you profit from emerging technologies. For more information on IDTechEx Research and Consultancy, contact or visit