Maserati Unveils Electrification Plan

Maserati is the first Italian luxury car brand to produce full-electric models: the Trident is announcing its plans for the market launch of the electric range, Maserati Folgore, and is providing comments on the 2021 sales figures. As announced in September 2020, Maserati has completed the revamp of the Brand and is now ready for the market launch of Folgore, the new 100% electric range.

 

In 2021, the Stellantis Group's only luxury brand reported an increase in its global market share to 2.4%, specifically at 2.9% and 2.7% in North America and China, respectively. Last year, Maserati recorded robust growth in sales, at 41% year-on-year with a total of 24,269 vehicles delivered to customers worldwide. For further information see the IDTechEx report on Electric Motors for Electric Vehicles 2022-2032.

 

Maserati is working towards a 100% electric sports car and will be the first luxury brand to complete its electric line-up by 2025.

 

The Folgore full-electric strategy has been developed with customers' requirements in mind, which remain the focus of every single product and form part of the Brand's DNA.

 

The new GranTurismo will be the first car in Maserati history to adopt 100% electric solutions. Made at the Mirafiori production hub, it will debut in the market in 2023. The new GranTurismo, a true icon for the brand, will offer cutting-edge technical solutions derived from Formula E, superb performance, comfort and elegance, all typical of the Trident. Next year, the all-new Grecale SUV - scheduled for launch in the next few days - will also become available in an electric version.

 

All Maserati models will come in a 100% electric version by 2025: the MC20 super sports car, the new Quattroporte sport sedan and the all-new full-size Levante SUV will complete the Maserati Folgore offering.

 

By 2030, the entire Maserati range will be full electric. Maserati plan is part of the Stellantis "Dare Forward 2030" strategic plan announced on 1st March. All the brand's new models will be developed, engineered and produced 100% in Italy, and will be adopting electric powertrains.