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Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We produce an outstanding collection of over 200 brands that are enjoyed in more than 180 countries around the world. We are a business built and sustained through innovation, and developing new ideas is crucial to our growth strategy. We're proud to have more than 30,000 pioneering people worldwide growing our business and nurturing our brands, creating new products, new categories and new experiences for consumers.
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10 Apr

Product Innovation Using Data Science And Machine Learning

Diageo GB plc, United Kingdom
6 Feb

IDTechEx Show! Agenda Live: Connecting Brands & Emerging Technologies

The IDTechEx Show! on April 10-11 in Berlin brings together eight key disruptive technologies and their customers at one venue.
10 Oct

Flexible, Printed and Organic Electronics 2019-2029: Forecasts, Players & Opportunities

IDTechEx Report: Raghu Das, Dr Xiaoxi He and Dr Khasha Ghaffarzadeh
18 Sep

Flexible, Printed and Thin Film Batteries 2019-2029

IDTechEx Report: Dr Xiaoxi He
15 Sep

RFID Sensors 2018-2028: Forecasts, Players, Opportunities

IDTechEx Report: Dr Xiaoxi He and Raghu Das
22 Nov

New smart hang-tag from Thinfilm and Bedford

Thin Film Electronics ASA has announced a partnership with Bedford Industries, an innovative manufacturer of product ties, closures and identification tags.
23 Jun

Leading US funds invest USD 22 million in Thinfilm

Company to accelerate manufacturing ramp-up for Thinfilm's NFC OpenSense and EAS products.
15 Jun

Changing the way consumers, products and brand owners interact

Thinfilm partnering with additional leading companies in our efforts to bridge the physical and digital worlds and make everyday items smart
26 Feb

Diageo and Thinfilm unveil the connected 'Smart Bottle'

The connected "smart bottle" aims to enhance the consumer experience by using printed sensor tags featuring Thinfilm's OpenSenseTM technology, which can detect both the sealed and opened state of each bottle.
26 Mar

What do you need to know about printed, organic, flexible electronics?

What do you need to know about printed, organic and flexible electronics to drive your business in this field?
24 Mar

World's first flexible multi-functional timer available at PE Europe

World's first flexible multi-functional timer to be distributed at Printed Electronics Europe.
12 Mar

Smart Packaging: One-off gimmick or sustained use?

In new research for the report Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024, IDTechEx conducted extensive interviews with end-users in order to understand the challenges and opportunities they see for smart packaging.
5 Mar

Hear what end users want at Printed Electronics Europe

IDTechEx has found that firms are spending from a few hundred thousand to a few million dollars to fund the creation of printed electronics prototypes. Leading end users will present their needs at Printed Electronics Europe 2014 in Berlin early next month.
18 Dec


Diageo is a British multi-national alcoholic beverages company. It is the world's largest producer of spirits and a major producer of beer and wine. Diageo's brands include Smirnoff, Johnnie Walker, Baileys, and Guinness. This article discuss views of Diageo towards printed electronics.
25 Jul

Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024

IDTechEx Report: Raghu Das
27 Feb

Thin Film Electronics

17 Dec

Huge Growth of IDTechEx's Printed Electronics USA 2012 event

More than 1500 people attended the world leading Printed Electronics USA 2012 event in Santa Clara, CA earlier this month. The event featured 116 exhibitors, up more than 32% on the previous year.
6 Dec

First impressions from Printed Electronics USA 2012 California

Printed electronics has reached its tipping point as evidenced by the world's largest event on the topic, Printed Electronics USA, now taking place in Santa Clara California, staged by the leading analysts on the subject, IDTechEx.
5 Dec

Harnessing E-Technologies to Step Change How Consumers Interact with Premium Drinks Brands

Diageo, United Kingdom
5 Dec

End User Panel

Diageo, United Kingdom