Andreas Friedrich has a long track record in the automotive industry. He has worked with various customers, amongst others 8 years with Volvo Interior design during his 20 years with Consultancy company Semcon. Since 2013 he is part of GeelyDesign in Sweden. As a trained Architect and Industrial Designer he has always had a big interest in New Technologies and how that can be used to enhance the user experience.

Geely is one of the fastest growing automotive companies in the world. It's diverse interests include owning Volvo, Polestar, Lotus, Proton, Lynk & Co, LEVC (London Electric Vehicle Corporation - London taxi) flying car company Terrafugia and most recently having a 10% stake in Daimler, among many other interests