Today permanent magnet motors dominate the landscape in electric vehicles. Through innovative design, and the clever use of materials and manufacturing processes, AEM are able to deliver better performance at lower cost without the need for these magnets. Going further, by understanding and utilising the recycling process AEM can offer a completely sustainable solution which has the potential to be 100% recyclable. In the presentation AEM will explain how the combination of materials, manufacturing and design can deliver the next generation of electric vehicle traction solutions.