Jones Food Company Jones Food Company is a British start-up that operates Europe's largest vertical farm, a 5000 square metre facility that can produce 420 tonnes of crops a year. In December 2019, IDTechEx Analyst spoke with Jones Food Company's founder and managing director, James Lloyd-Jones, about the company's technology, the state of the vertical farming industry and Jones Food Company's recent partnership with online supermarket Ocado. Jones Food Company