Jaguar Land Rover Jaguar Land Rover is a British automotive brand known for its luxury vehicles like the Range Rover. It has been bold in the past with its ambitions around electrification, promising an all-electric line-up for the Jaguar brand by 2025 and all-electric variants of each model in the Land Rover brand by 2030. With these deadlines fast encroaching, IDTechEx examines JLR's current position in this company profile. Jaguar Land Rover