HyProMag HyProMag is a spin-out from the University of Birmingham, founded in 2018 and commercializing short-loop NdFeB magnet recycling. HyProMag uses patented hydrogen-processing technology to separate valuable rare earth alloys as powders from waste material, which it subsequently reprocessed to form new NdFeB magnets. IDTechEx spoke with Abeshaa Mahendran, Metallurgist at HyProMag. HyProMag