RFID in Japan (RFID Smart Labels Europe 2006)

Shinsuke ("Shin") Suyama

 

1995: Graduated from New York University (NY), earned BA (Major: International Politics/Minor: Diplomatic History)

 

1995: Joined Marubeni Corporation (Tokyo, Japan) Multimedia Business Department

 

2000: Participated in RFID Business of Marubeni Group (Responsible for airline baggage handling trial 13.56MHz vs UHF) between the US and Japan, Food traceability of Maruetsu Food SCM project and so on.)

 

2001: Seconded to Mighty Card Corporation (Marubeni Group RFID System Integrator) from Marubeni Tokyo as Sales Manager

 

2003: Retuned to Marubeni and seconded to Marubeni America Corporation (100% subsidiary of Marubeni) , 100% responsible for RFID business coordination and marketing research as Marketing Manager of Information Business Sub Unit of Marubeni America Corporation

Marubeni America Corporation — the largest overseas subsidiary of Marubeni Corporation of Japan- is a U.S. company incorporated in November of 1951 in New York State. As a general trading company, we act as an intermediary, or broker, in all types of trade between enterprises and countries. While Marubeni America trades in a broad range of industrial, agricultural and consumer goods, commodities and natural resources, we are more than just brokers. We also act as major financiers and large-scale organizers. We play a vital role in the logistics of transactions, such as the movement of products from one place to another. We assume and manage risk involved in transactions and act as business consultants, using our vast trade experience in the areas of market research and new business development. We provide many specialized services, including marketing and sales support, transportation, insurance, storage, financing and leasing, direct investment, engineering and construction service, and traffic and logistics planning. Unlike many other types of businesses, a general trading company has few fixed assets, and relies instead on human resources, intensive information-gathering and financial resources.

 

In addition to acting as independent traders, Marubeni America's function as an intermediary enables us to bridge the gap between supply and demand, at times by putting together the suppliers and those seeking their products, and other times by providing the actual sources of supply or demand. And we not only provide the sources for supply and the avenues for demand at each end of the spectrum, but also may be involved at various points in between. In our attempts to increase the flow of trade and find new kinds of trade and new directions for it to flow, we construct new plants, often leasing the completed plant to a manufacturer, providing raw materials, and then arranging for the sale of finished goods.

 

Marubeni America is headquartered in New York City, with 7 other U.S. locations and 33 subsidiary and affiliated companies. In addition, we can access a network of over 120 Marubeni Group offices and 564 associated companies worldwide. These units are interconnected via a state-of-the-art communications system utilizing data transfer and a variety of other electronic media devices, all of which provide Marubeni offices and affiliates with up-to-the-minute information on commodities, commerce, and finance. Through this network, Marubeni America Corporation is able to facilitate complex projects and transactions.