The World's largest active real-time locating system at the port of Rotterdam (Active RFID Europe 2006)

Mr Joost Helwegen, General Manager
Broekman Automotive, Netherlands
 

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Presentation Summary

  • Precisely tracking 40,000 vehicles at our automotive logistics terminal at the port of Rotterdam
  • Why did Broekman Group decide to roll out one of the largest active RFID sites in the world? How was this decision made? What are the experiences after several months?

Speaker Biography

Joost Helwegen has been working as general manager for the Automotive Division of the Broekman Group for six years and is responsible for all value adding and transport activities. In this respect he was closely involved in managing the extensive growth Broekman Automotive realized in the past years. Being one of the promotors of the RFID project at Broekman he has hands on experience in the implementation of this project.
 
Before working for the Broekman Group he worked for several logistics service providers. He was educated at the Royal Military Academy in the Netherlands and has a Masters Degree in Transport and Logistics from TIAS Business School at Tilburg University, The Netherlands.

Company Profile

Founded in 1960, the Broekman Group now employs about 900 employees across several companies that are organized in four divisions: shipping (liner agencies, tramp vessel agencies); logistics (forwarding, NVOCC, logistic inland services, physical distribution and warehousing); automotive (logistics services for the automotive industry); and corporate (support HRM, ICT, accounting etc.). Widely recognized for its commitment to excellence in the shipping, logistics, and trade industries, the Broekman Group is headquartered in Rotterdam, The Netherlands, with offices in western and central Europe and India.