Printed Electronics - A Perspective for Toys & Games (Printed Electronics Europe 2014)

• Hasbro - company introduction

• Challenges facing the toy industry

• Printed Electronics for Toys and Games

• Getting access to Printed Electronics

Tony Offley-Shore is currently Senior Electronics Engineer at Hasbro European Services in London. After graduating from King's College London in 1983 Tony worked as a television studio engineer and then a design engineer in a variety of different disciplines including video and audio distribution, 3D rendering, fibre optic TDR and HV insulation test equipment. Tony has worked on toy & game electronics for Hasbro for the last ten years on brands such as Action Man, Cluedo, Trivial Pursuit, Monopoly and Yahtzee. As the lead engineer in Hasbro's focus on printed electronics Tony is working to harness new technologies to bring additional features and dimensions into toy and game products.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Global centre of excellence continue to create pivotal leading brands such as Transformers, Playskools 'Mr Potato Head' and a multitude of titles under MB/Parker Games, only highlighting Hasbro's depth in the market place. With an eye toward the future, Hasbro will continue to focus on growing existing and developing new Innovative core brands.