Atmel has over 40,000 customers of its MCUs - companies embedding MCUs to make devices powering the Internet of Things. For example, Arduino devices use Atmel MCUs. The Arduino WIFI shield includes a new Atmel MCU processor built from the ground up for WIFI running on batteries. Another new processor is claimed to be the lowest power consumption 32 bitARM processor. This video was taken at the IDTechEx event Internet of Things Applications.