Loughborough University is one of the top ten universities in the UK with a reputation for excellence in teaching and research, strong links with business and industry and unraveled sporting achievement. Loughborough University Sports Technology Institute is a £15M facility housing the Sports Technology Research Group, one of the world's leading research groups of its kind and the largest in the UK. The Group has established an international reputation for its work with global brands including adidas, Callaway Golf, Canterbury of New Zealand, Dunlop, Head, New Balance, Nike, Reebok, Slazenger, Spalding, Speedo and Umbro on the design, simulation, testing and manufacture of sporting goods.
Around 50 academics, research associates, technicians and PhD students carry out wide-ranging research including athletic footwear, technical apparel, protective equipment, balls, bats, clubs, rackets and fitness equipment. The track record of design-led innovation and accelerating novel concepts from initial stages through to commercialisation is unparalleled.