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IDTechEx spoke to Motional (Hyundai) at CES 2026 about its progress and strategy for autonomous driving and robotaxis

The Case for Autonomous Private Vehicles and the Software Market

IDTechEx, along with many other industry experts, are expecting robotaxis to become a common sight in major cities over the next twenty years. The business case for robotaxis, although not without its obstacles, is compelling. However, in the meantime, there will still be billions of privately owned vehicles on the roads. This article considers the case for autonomous private vehicles and the software market: from adaptive cruise control to true autonomy, everywhere.

AdaSky

IDTechEx spoke to AdaSky about its thermal cameras for automotive applications, including ADAS (advanced driver assistance systems) and autonomous driving, as well as its thermal camera design.

Comma AI

Comma AI develops aftermarket driver-assist systems and can be retrofitted into vehicles, supplying both the hardware and software for SAE Level 2 assisted driving.

The Robotaxi Race is Heating Up Globally in 2025

2025 has yielded massive jumps in autonomous vehicle technology, both in hardware and software. IDTechEx's report, Autonomous Driving Software and AI in Automotive 2026-2046: Technologies, Markets, Players, forecasts a more than 1,000 times increase in software-related revenue for autonomous vehicles from 2026 to 2046.

Is End-to-End the Endgame for Level 4 Autonomy?

As software becomes an increasingly important differentiator and component of autonomous driving, the term 'end-to-end' has been used to describe a new approach to autonomous driving software. End-to-end autonomous driving systems are defined by the input of raw sensor data into a deep learning model, and outputting vehicle control commands such as steering, acceleration, and braking. This represents a paradigm shift from the traditional modular software approach used in autonomous vehicles.

New IDTechEx Report: Autonomous Driving Software & AI in Automotive

IDTechEx's Autonomous Vehicle Software Market report provides a holistic overview of the current cutting edge of autonomous driving sensors, introducing hardware and regulations before moving on to different approaches to software for ADAS and autonomous driving. It analyses key developments from players such as Waymo and Tesla, and also enabling technologies such as HD maps, steer-by-wire, and the applications of AI for software and software development. The report includes a 20-year forecast of the automotive software industry, separated by region and SAE level, forecasted in US$ and annual unit sales.

New Report: Software-Defined Vehicles, Connected Cars, & AI in Cars

The automotive industry is undergoing a foundational shift toward software-defined vehicles (SDVs), where functionality, value, and user experience are increasingly governed by software rather than hardware. IDTechEx's new market report, "Software-Defined Vehicles, Connected Cars, and AI in Cars 2026-2036: Markets, Trends, and Forecasts", offers a comprehensive analysis of this transformation, covering the evolution of in-vehicle electrical/electronic (E/E) architecture, connectivity platforms, feature monetization models, and long-term market forecasts.

SK Enmove: Next Gen Refrigerants

SK Enmove's conventional business is largely from base oils and lubricants. New business areas that SK Enmove sees opportunities in include EV fluids, thermal management, and HVAC fluids. IDTechEx spoke to SK Enmove about its new refrigerants that are PFAS free alternatives to R1234yf (the most commonly adopted automotive refrigerant).

China's L2+ ADAS Market Surges as Full-Stack Solutions Dominate

China's L2+ ADAS market is accelerating, led by cost-effective full-stack solutions and domestic innovation. IDTechEx projects the market to reach US$20 billion by the 2040's as local players outpace global rivals.