Avery Dennison Founded in 1935, Avery Dennison is a global materials science company and the largest provider of RFID inlays and intelligent labelling, holding more than 1,500 patents and pending patent applications related to RFID and intelligent labeling technologies. The company operates in over 50 countries and employs more than 35,000 people. In 2024, it generated US$8.3 billion in revenue. The Solutions Group, which includes the company's RFID operations, accounted for US$2.7 billion, or 31 percent of the total. IDTechEx spoke to Michiel Arends, Director of Strategy at Avery Dennison, to gain insights into the company's strategic direction, growth priorities, and outlook for RFID adoption across key sectors. Avery Dennison

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